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Stackelberg Competition


Definition

Stackelberg competition is a quantity-setting duopoly with sequential moves. Firm 1 (the leader) chooses q1≥0q_1\ge0; firm 2 (the follower) observes q1q_1 and then chooses q2≥0q_2\ge0. With linear inverse demand p=a−b(q1+q2)p=a-b(q_1+q_2), constant marginal cost cc and a>c≥0a>c\ge0, b>0b>0, the profits are, for i=1,2i=1,2,

vi(q1,q2)=(a−b(q1+q2)−c) qi.v_i(q_1,q_2)=\big(a-b(q_1+q_2)-c\big)\,q_i.

The leader's strategy is a quantity q1q_1; the follower's strategy is a function s2 ⁣:[0,∞)→[0,∞)s_2\colon[0,\infty)\to[0,\infty) giving her quantity after every possible q1q_1.


Interpretation

The game is the sequential version of the Cournot duopoly and is solved by backward induction. The follower's best response after observing q1q_1 follows from the first-order condition a−c−bq1−2bq2=0a-c-bq_1-2bq_2=0:

BR2(q1)=max⁡{0, a−c−bq12b}.BR_2(q_1)=\max\Big\{0,\ \frac{a-c-bq_1}{2b}\Big\}.

The leader substitutes this into her own profit. For q1≤(a−c)/bq_1\le(a-c)/b this gives v1=12(a−c−bq1) q1v_1=\tfrac{1}{2}(a-c-bq_1)\,q_1, a concave function maximized where 12(a−c)−bq1=0\tfrac{1}{2}(a-c)-bq_1=0.

Quantity plane with the follower's best response q2 = max((90 − q1)/2, 0), including its zero-output branch, the Cournot point (30, 30) on it, and the leader's iso-profit curve v1 = 1012.5 touching it at (45, 22.5).

The figure uses the numbers of the Examples (a=100a=100, b=1b=1, c=10c=10). Because the follower plays BR2BR_2, the leader in effect chooses a point on that response graph, whose zero-output branch begins at q1=90q_1=90. Her profit is highest where one of her iso-profit curves just touches it: the curve v1=1012.5v_1=1012.5 touches at (q1,q2)=(45,22.5)(q_1,q_2)=(45,22.5). The Cournot point (30,30)(30,30) also lies on BR2BR_2 but gives the leader only 900900; the difference is the value of commitment.

The leader gains because her quantity is a commitment: it is observed and cannot be revised, so she can push the follower to produce less. If the follower could not observe q1q_1, the game would be strategically simultaneous and the Cournot outcome would result. A frequent error is to report the follower's equilibrium strategy as the number (a−c)/(4b)(a-c)/(4b); the strategy is the whole function BR2BR_2, and the number is only its value on the equilibrium path.


Key Results

  • Subgame-perfect Nash equilibrium (SPNE): q1∗=a−c2bq_1^*=\dfrac{a-c}{2b} and s2∗=BR2s_2^*=BR_2, so on the path q2∗=a−c4bq_2^*=\dfrac{a-c}{4b}.
  • Total output Q=3(a−c)4bQ=\dfrac{3(a-c)}{4b} and price p=a+3c4p=\dfrac{a+3c}{4}.
  • Profits v1=(a−c)28bv_1=\dfrac{(a-c)^2}{8b} and v2=(a−c)216bv_2=\dfrac{(a-c)^2}{16b}.
  • Compared with Cournot (qi=a−c3bq_i=\tfrac{a-c}{3b}, vi=(a−c)29bv_i=\tfrac{(a-c)^2}{9b}): the leader produces and earns more, the follower produces and earns less, total output is higher and the price lower.
  • There are Nash equilibria that are not subgame perfect, sustained by a follower strategy that does not best respond off the path.

Examples

Numbers. Let a=100a=100, b=1b=1, c=10c=10. The follower plays BR2(q1)=max⁡{0,(90−q1)/2}BR_2(q_1)=\max\{0,(90-q_1)/2\}. The leader maximizes 12(90−q1)q1\tfrac{1}{2}(90-q_1)q_1, so q1=45q_1=45. Then q2=22.5q_2=22.5, Q=67.5Q=67.5, p=32.5p=32.5, v1=22.5⋅45=1012.5=902/8v_1=22.5\cdot45=1012.5=90^2/8 and v2=22.5⋅22.5=506.25=902/16v_2=22.5\cdot22.5=506.25=90^2/16. In the Cournot game each firm produces 3030 at price 4040 and earns 900=902/9900=90^2/9.

A Nash equilibrium that is not subgame perfect. Let the follower use the constant strategy s2(q1)=30s_2(q_1)=30 for every q1q_1, and the leader play q1=30q_1=30. The leader's best response to a fixed q2=30q_2=30 is (90−30)/2=30(90-30)/2=30, and on the path the follower's 30=BR2(30)30=BR_2(30) is optimal, so this is a Nash equilibrium with the Cournot outcome. It is not subgame perfect: after, say, q1=45q_1=45 the follower should produce 22.522.5, not 3030. The threat to ignore the leader's quantity is not credible.


Prerequisites



Sources

Aliases: Stackelberg duopoly, Stackelberg model, leader–follower model, leader-follower model, Stackelberg game, Stackelberg leadership model Keywords: Stackelberg leader, Stackelberg follower, first-mover advantage, sequential quantity competition, q1 = (a−c)/(2b), q2 = (a−c)/(4b) Symbols: infinity

Last updated: 27 October 2026 11:52